Definition of BCG Matrix. Cash cows are one of four quadrants in the BCG matrix, a business unit organization method introduced by the Boston Consulting Group in the early 1970s.The BCG matrix, also known as … The BCG matix contains the following four components: / Star in BCG Matrix: Definition and Implications for Company Strategy What’s it: A star is a product with a significant market share and is in a high-growth market. BCG matrix – definition and how to use BCG Matrix. Large corporations usually face problems in allocating resources amongst various units and product lines. BCG matrix is an important strategic planning tool. Definition / Erklärung. It was developed by Bruce D. Henderson for the Boston Consulting Group (BCG) in the early 1970’s. BCG Matrix is a 4 quadrant model where the x-axis is the market share or relative market share of your product, service or investment and the y-axis is the market growth rate. Die Portfolio-Analyse (auch BCG Matrix oder Vier-Felder-Matrix genannt) bezeichnet die Marktwachstum- Marktanteil-Matrix der Boston Consulting Group. It provides a graphic representation for an organization to examine different businesses in it’s portfolio on the basis of their related market share and industry growth rates. The growth share matrix was created in 1968 by BCG’s founder, Bruce Henderson. BCG Matrix or otherwise known as Boston Consulting Group growth share matrix is used to represent the company’s investment portfolio. Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. Die BCG Matrix einfach erklärt mit Beispiel. Developed by Bruce Henderson of Boston Consulting Group in the early 1970s, BCG Matrix is a strategic tool to analyse a business’s portfolio on the basis of relative market share and industry growth rate. By: M Rahman | Tags: Strategic Management. BCG Matrix is a performance measurement tool for the products of a company. What is BCG matrix? At the height of its success, the growth share matrix was used by about half of all Fortune 500 companies; today, it is still central in business school teachings on strategy. Mai 2020. You can see the BCG Matrix diagram below to visualize the model. 'BCG' stands for Boston Consulting Group, a well-known consultancy company that developed the BCG matrix in the 1970s. Definition: Die BCG-Matrix, auch als Boston-Matrix oder Boston-I-Portfolio bezeichnet, ist eine strategisches Analysetool, das von der Boston Consulting Group entwickelt wurde, um die langfristige Überlebensfähigkeit und Rentabilität von Produkten und Märkten zu bewerten. Understanding the BCG Matrix. Die BCG Matrix wird verwendet, um sich einen Überblick über die Produkte eines Unternehmens zu verschaffen und Strategien für die Produkte abzuleiten. It is one of four categories in the Boston Consulting Group Matrix (BCG matrix). Die Geschäftseinheiten (Produkte) eines Unternehmens werden anhand der Kriterien Marktwachstum und … BCG Matrix is a 2x2 matrix bifurcating products based on high and low growth rate and market share. Aktualisiert am 28. It was published in one of BCG’s short, provocative essays, called Perspectives. The BCG Matrix is a well-known management model for analyzing a company's product portfolio. It is the most renowned corporate portfolio analysis tool. Veröffentlicht am 7. Mai 2019 von Laura Draws. BCG matrix was a framework originally devised by Boston Consulting Group to strategically measure the potential growth rate of a company within its industry versus its relative market share.